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Exploring how small teams build $100M+ AI companies

CD
Christan Doornhof

Strategy Lead

Exploring how small teams build $100M+ AI companies image

A new breed of AI company is shattering conventional scaling wisdom. Cursor grew from $1M to $100M ARR with just 45 people. Grove AI serves enterprise healthcare giants with merely 7 team members. Lovable hit $10M revenue in eight weeks. Aragon.ai reached $5M ARR in a year with 9 people.

What's their secret?

Our exploratory analysis of high-efficiency AI companies reveals four critical success factors: strategic technical staffing, strong leadership, support models tailored to target audiences, and AI-driven productivity multipliers. These companies demonstrate that with the right approach, small teams can achieve exponential output previously impossible without AI technologies.

Small AI teams can effectively scale by integrating AI capabilities, maintaining a focused technical team, and using AI to streamline operations. The goal is to use technology to do more with fewer people, matching team capabilities precisely to business needs.

The new era of lean AI companies

A remarkable trend is emerging in the artificial intelligence landscape. As AI capabilities continue to advance, we're witnessing startups generate unprecedented revenue with surprisingly small teams. This shift challenges traditional notions about organizational scaling and suggests we've entered a new era of business efficiency.

Consider these impressive examples:

  • Cursor reached $100M ARR after growing 9,900% in a single year
  • Lovable achieved a $10M revenue run rate in only eight weeks
  • Aragon.ai built to $5M ARR within 12 months of launching with a 9-person team
  • Grove AI deployed solutions for 10+ enterprise healthcare customers, enabling 250,000+ participant interactions with only 7 employees

Let me preface that these figures, while compelling, are based on public announcements rather than independently verified financial statements. Assuming that they're true, let's look into what makes these small teams achieve so much in such a relatively short time

About this exploratory analysis

This article explores how four AI companies are breaking traditional rules about team size and success. We look at how they structure their teams - from the balance between engineers and non-technical staff to the way they organize different roles and responsibilities. Our goal is to offer practical insights for business leaders who are thinking about starting or growing an AI company.

It's important to note that this is not a comprehensive industry benchmark or definitive guide. Rather, it's an early exploration of emerging patterns that may help inform strategic decisions. As the AI landscape continues to evolve rapidly, these observations should serve as conversation starters rather than established best practices.

Let's explore what makes these lean teams so effective.

1. Different paths to success and team efficiency

Our analysis reveals interesting differences in how these companies structure their small teams to maximize output:

A stacked bar chart displaying the role distribution within AI companies, categorizing employees into AI/ML engineering, customer support, leadership, sales, product, and more. The analysis shows no clear correlation between company size and technical role concentration.
The chart provides a breakdown of employee roles across AI companies, emphasizing the diverse technical and business compositions within each organization. It reveals that there is no clear correlation between company size and the concentration of technical roles, as some companies allocate more resources to AI/ML engineering, while others focus on leadership, customer support, or sales. This diversity underscores the varying strategic priorities AI companies adopt based on their business models, customer engagement approaches, and growth objectives.

Grove AI (7 people) has the highest technical ratio at 43%, but Cursor (45 people) maintains the second-highest at 36% despite being much larger. Meanwhile, Aragon.ai (9 people) and Lovable (52 people) show technical ratios of 33% and 23% respectively.

While the data doesn’t show a clear pattern, it’s worth noting that the two larger companies in our limited sample (Cursor and Lovable) both maintain technical ratios in the 23-36% range. While we should be cautious about drawing broad conclusions from just four companies, I wouldn’t be surprised if this might suggest a potential balancing point for technical concentration as AI companies mature to around 50 employees. This observation is merely exploratory. Different business models, product types, or market conditions could lead to substantially different optimal ratios.

A critical observation across all companies is that dedicated public roles don't tell the whole story of their technical capabilities. While job titles and organizational structures vary, all of these successful companies demonstrate the integration of AI expertise with traditional software engineering skills. For instance, while Cursor shows a relatively small percentage of dedicated AI/ML roles, their product demonstrates extraordinary AI capabilities. This indicates they've embedded AI expertise within their broader engineering organization rather than isolating it in a separate department. Similarly, companies with more explicit AI roles still maintain substantial traditional engineering capacity.

And this is the gist, successful AI companies require both specialized AI capabilities and strong foundational software engineering skills. The specific ratio and integration approach may vary, but the dual requirement remains consistent.

For business leaders, the implication is clear: hiring strategies must address both dimensions. You'll need engineers who can build reliable, scalable infrastructure alongside specialists who deeply understand AI systems. Whether these capabilities are separated into distinct roles or blended within engineering teams matters less than ensuring both skill sets are represented in your organization.

2. Leadership approaches

A horizontal bar chart comparing leadership density percentages among AI companies, showing that founder-led companies tend to have higher leadership percentages. Grove AI leads with 29%, followed by Aragon.ai (22%), Lovable (21%), and Cursor (16%).
The chart illustrates the leadership density across AI companies, highlighting a trend where founder-led organizations tend to have a higher concentration of leadership roles. Grove AI tops the list with 29% leadership density, followed by Aragon.ai (22%), Lovable (21%), and Cursor (16%). This suggests that startups driven by founders may naturally cultivate a leadership-heavy structure, potentially influencing company culture, decision-making, and strategic direction.

As expected with small teams, leadership density naturally skews positively when a company starts with founder-led groups. However, the more intriguing insight is how these early-stage AI companies strategically leverage investor involvement in their leadership structures.

Investors are not passive financial backers but active contributors who bring expertise, connections, and strategic guidance. Companies like Lovable demonstrate this approach by surrounding themselves with a network of experienced advisors and investors who effectively extend the leadership team's capabilities without the overhead of traditional executive hiring.

Lovable's strategic investor associations proved particularly powerful, providing guidance and credibility that helped propel the company to $10M in revenue within eight weeks. This model suggests that for early-stage AI companies, assembling the right advisory network can be as crucial as building the core team itself.

Business leaders should consider leadership needs based on their specific business complexity, stage, and target market, rather than adhering to generic organizational templates. The most effective leadership structures are those that flexibly integrate external expertise and align with the company's unique growth trajectory.

3. Customer support philosophy

A horizontal bar chart comparing customer support density across AI companies, showcasing two primary approaches: high-touch support models and technical-led support models. Aragon.ai leads with 22%, while Cursor has 0% customer support density.
This visualization demonstrates the differences in customer support strategies among AI companies. Aragon.ai stands out with the highest customer support density (22%), indicating a strong investment in a high-touch support model. Meanwhile, Grove AI (14%) and Lovable (13%) balance customer support efforts, while Cursor shows no dedicated customer support presence. These findings highlight two viable approaches: companies either prioritize hands-on customer support or rely on more automated, technical-driven support solutions.

The data reveals two viable approaches:

  1. High-touch support model: Significant investment in dedicated support personnel
  2. Technical-led support model: Engineers handle customer issues directly, or AI systems manage support functions

The absence of a dedicated support function at Cursor is particularly notable given their $100M ARR achievement. This distinction makes clear sense from their target market perspective—as a developer tool, Cursor caters to engineers who typically prefer technical documentation, community forums, and direct interaction with engineering teams over traditional support channels. Their support model aligns with how developers prefer to resolve issues and get assistance.

Meanwhile, Lovable and Aragon.ai's investment in dedicated support likely reflects their consumer and business-oriented products that benefit from more guided customer interactions. These companies serve audiences that expect more structured onboarding and ongoing support experiences.

Business leaders should consider their target market and product complexity when deciding between these approaches. Enterprise-focused solutions may require higher-touch support, while developer tools or self-service products might thrive with the technical-led model. The key insight is ensuring alignment between your support philosophy and your customer expectations—successful companies match their support model to their users' preferences rather than following generic best practices.

4. Can AI solve this?

Perhaps most fascinating is how these companies create leverage through internal AI use. Grove AI's founder explains their approach: "We build a repository of AI workers to execute each industry-compliant task. Grace, our AI clinical research agent, orchestrates these AI workers and improves with every interaction. This creates an extraordinary multiplication of effort - "One engineer + Grace AI = 100x output."

Grove AI illustrates an AI-first philosophy that means prioritizing artificial intelligence as the primary problem-solving approach. Teams should default to asking, "Can AI solve this?" This mindset drives innovation by systematically exploring AI solutions to streamline operations, enhance productivity, and maintain competitive advantage. Successful implementation requires continuous learning, technological investment, and a culture open to reimagining traditional work processes.

For these high-performing companies, this strategy extends beyond internal operations to their core product development. Cursor builds an AI-powered developer tool that learns from and adapts to individual coding patterns. Lovable uses AI to create new products quickly. Aragon.ai leverages AI to generate professional headshots.

Reimagining scale in the AI era

This exploratory analysis suggests we're witnessing a fundamental shift in how technology companies scale. AI is enabling a new generation of startups to achieve what would have previously required hundreds of employees with just dozens—or even fewer.

Different business models appear to demand different organizational approaches. Developer-focused companies like Cursor maintain higher technical ratios, stronger R&D focus, minimal support investment, and streamlined leadership. Enterprise solution providers like Grove AI balance technical and operational needs while emphasizing domain expertise. Consumer-oriented companies like Lovable assemble diverse technical backgrounds, invest significantly in support and marketing, and maintain balanced leadership structures.

What becomes clear is how these companies achieve scale with small teams: employees often wear multiple hats, and AI is deeply integrated into almost every workflow, amplifying each person's impact. There's no universal template beyond these fundamentals - successful AI companies design their organizations to align with their specific business model, target audience, and strategic goals.

For business leaders contemplating AI ventures, the implications are profound:

  1. Rethink traditional team scaling assumptions as revenue no longer correlates linearly with headcount in AI-native companies.
  2. Successful AI companies require both specialized AI capabilities and strong foundational software engineering skills.
  3. Business leaders should consider their target market and product complexity when deciding between support approaches. Enterprise-focused solutions may require higher-touch support, while developer tools or self-service products might benefit from the technical-led model.
  4. Adopt an AI-first mindset that prioritizes AI solutions across product development and internal operations.

All in all, the future for AI companies is exciting, providing opportunities for entrepreneurs that aren’t seen before. Within weeks, entrepreneurs can scale their business into millions.

As an AI-first company ourselves, we've experienced firsthand the transformative power of strategic team composition and AI integration. Want to discuss how these insights apply to your business? Let's explore how our practical experience can help shape your AI company's future.

Research methodology and limitations

This analysis was conducted as an outside-in assessment based primarily on publicly available information about team members found on LinkedIn and company websites. The research has several important limitations that readers should consider:

  1. The role categorizations are based on publicly listed job titles and descriptions, which may not fully capture individuals' actual responsibilities or time allocation. Some team members may perform multiple functions not reflected in their titles.
  2. The team compositions represent a single point in time (early 2025) and don't capture the evolution of these teams or how roles shifted during different growth phases.
  3. These four companies were selected due to their noteworthy performance and public information availability, not through random sampling. This creates potential selection bias in the patterns observed.
  4. The categorization of roles into functions (technical, leadership, etc.) involved subjective judgment and standardization across different company structures.
  5. With only four companies examined, the patterns observed should be considered illustrative rather than statistically significant.
  6. Revenue figures were collected from public announcements and press releases but could not be independently verified through financial statements.

This research represents an initial exploration into team structures of high-performing AI startups rather than a comprehensive benchmark. Business leaders should use these insights as conversation starters and points of consideration, not as definitive guidelines for organizational design.

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